StayWell Quality Oversight Committee

StayWell Quality Oversight Committee


The Quality Oversight Committee (QOC) is charged with setting and enforcing standards regarding sourcing of content, ethical standards, and acceptable levels of performance. The committee meets quarterly to:

  • Ensure that digital health content owned by StayWell will enter the medical review process every 24 months. Digital health content enters its “first” medical review two (2) months prior to the expiration of the last review date and the medical review process - two medical reviews, one editorial review, QA, and translation - may take up to six months to complete. Dates of medical reviews are tracked and stored in StayWell Content Management System (CMS). Certain diseases and conditions that have ongoing medical research, frequent updates to treatment guidelines, or new medical practices are medically reviewed more often to remain current with standards of care. Content is also reviewed and updated to address content errors.

  • Ensure adherence to URAC Web Standards for the development, medical review, sourcing, and updating of health content.

  • Ensure adherence to NCQA Elements/Standards for the development, review, sourcing, updating, and usability testing of self-management tools.

  • Ensure commitment to StayWell standards that health communication solutions are developed based on evidence-based medicine, are user-friendly and behavior-change focused.

  • Monitor initial and ongoing compliance with standards outlined in policies, procedures, and agreements.

  • Approve new policies and procedures as well as revisions to existing policies and procedures.


Members will:

  • Meet by telephone or business conducted electronically at least once a quarter.

  • Review site performance indicators based on URAC guidelines and NCQA standards.

  • Review feedback and complaints received from clients and end-users.

  • Implement interventions, as needed, to improve site operations and situations that may pose a threat to the health and welfare of users.

About our committee

The following table lists the credentials and background of QOC members.



Coordinator, Quality and Accreditation & Clinical Content

Daphne manages the accreditation and quality assurance processes for StayWell and serves as the chairperson for the Quality Oversight Committee. Ms. Pierce-Smith has more than 30 years of professional experience in healthcare and has held several leadership and educator positions – Clinical Nurse Manager, Research Manager & Educator, Change-Agent, Research Chairperson, Pediatric Nursing Instructor, and adjunct faculty for Clinical Research. She has a Master of Science in Nursing - Family Nurse Practitioner track - and has been certified as a Clinical Research Coordinator (CCRC) for over 15 years. In 2008, she completed a two-year certification program in healthcare management, and in 2013, she completed a federally funded program based on the Health Information Technology for Economic and Clinical Health Act of 2009 (HITECH Act) and received a certificate as a Health Information Technology (HIT) Pro-Clinician/Practitioner Consultant. Ms. Pierce-Smith was a guest researcher at the Centers of Disease Control and Prevention and co-authored numerous abstracts, manuscripts, and medical and nursing articles while employed at Emory University School of Medicine (EUSOM). Daphne sat on several regulatory, academic, state, and national boards, as well as EUSOM’s Institutional Review Board. For several years, Ms. Pierce-Smith sat on the Commission for Nursing Practice for Georgia Nurses Association and wrote articles for their official publication. She is published and has been a contributing author in gastroenterology (GI) textbooks and clinical GI handbooks for almost 15 years.




Co-Chief Content Officer
As one of our Co-Chief Content Officers, Cynthia is responsible for our content management, maintenance and operations. She oversees our digital clinical content and medical reviews, leading both our content operations team as well as a team of medical writers and editors. Since joining StayWell, Cynthia has served as Senior Vice President, Content Management, and managed StayWell’s Canadian operations. There she headed up project management for large health association clients, led the Content team to increased revenue and oversaw the company’s intellectual property. Cynthia has more than 20 years of publishing experience combining the best of digital and print. She has overseen the production of hundreds of medical journals, books, videos, online CME modules, and consumer training courses. She holds a Bachelor of Arts degree in English from McMaster University, Hamilton, Ontario.


Chief Medical Officer

Prior to joining StayWell, Dr. Gregg ran Gregg Consulting Services, a healthcare consulting business focused on business strategy, population health management, clinical care delivery, provider quality, and cost containment. In this position, he worked on the development of accountable care organizations (ACOs) and health information exchanges (HIEs). Previously, Dr. Gregg was a principal and national physician consultant with Mercer Health & Benefits. In this role, he worked with Fortune 100 companies and national healthcare and information technology organizations. Prior to Mercer, he was Vice President and Medical Officer for health initiatives and business development at HealthPartners. Dr. Gregg holds a B.S. degree from Harvard and a medical degree from the University of Minnesota School of Medicine. He is board certified in internal medicine and licensed in both Minnesota and Wisconsin. Dr. Gregg trained in internal medicine at Parkland Hospital in Texas and the Hennepin County Medical Center in Minneapolis. He practiced medicine in the Allina Health Systems and at HealthPartners, and was an Associate Clinical Professor at the University of Minnesota School of Medicine. Dr. Gregg is a member of the American College of Physicians, the American College of Physician Executives, the American College of Occupational and Environmental Medicine, and the American Public Health Association.


General Counsel & Chief Privacy Officer

Katherine comes to StayWell with more than 15 years of legal and compliance experience, and joins us from Aramark Corporation in Philadelphia, where she most recently served as Aramark’s global Chief Compliance Officer. Prior to that position Katherine was Vice President, Compliance for Aramark Healthcare as well as an Assistant General Counsel supporting Aramark Healthcare. Katherine was also an Associate in the Health Law Practice Group of Duane Morris LLP. She received her bachelor’s degree from Williams College and her law degree from Boston College Law School. Katherine is a member of the Advisory Board of Temple Law School’s Center for Compliance and Ethics, the Forum of Executive Women and the Association of Corporate Counsel.


Vice President, Information Security

Kathryn is the Vice President of Information Security at StayWell. She has been a part of the StayWell company for over 10 years, dedicated to the technology team. Kathryn began working for StayWell in 2007, as a hands-on developer for StayWell's Population Health Management product. She soon accepted the challenge of learning StayWell's Patient Education applications and lead development and design efforts for StayWell's Krames on Demand product for several years. As her experience with the company grew, so did her interest in security and compliance which lead her into her current role as VP of Information Security. Kathryn holds a Master’s in Business Administration, Bachelors in Computer Science and Management Information Systems, and maintains a current CISSP certification. Prior to joining StayWell, Kathryn developed software applications in both the healthcare and banking industries.


Vice President, Clinical Product Management
Patricia has over 12 years’ experience in bringing patient education solutions to the market place. She enjoys working with clients and partners who are helping patients and consumers understand their healthcare options and improve their health journey and outcomes. Patricia focusses on bringing together the right business and people process, turning data into information and utilizing winning technology. Patricia has developed successful products for point of care and care management organizations. In addition, she leads initiatives to enable clients to meet their accreditation goals including Meaningful Use, NCQA, and URAC.


Senior Director, Client Success
Theresa Willerup joined StayWell in October 2017, as the Senior Director of Client Success. Theresa and her team are primarily accountable for building lasting client relationships by helping StayWell’s customers achieve their desired outcome of creating healthier patients who are engaged and knowledgeable in the management of their health. Theresa oversees all aspects of client service and delivery, from initial implementation planning of StayWell solutions to ongoing management and optimization of services. Client Success Managers work closely with Account Management, Implementation and Support, and Product and Delivery teams to ensure that service levels are maintained at highest possible levels. Theresa has a history of ensuring client success. Prior to joining StayWell, Theresa led the Professional Services team at Healthwise, Inc., where she was responsible for a range of consulting services designed to advance patient engagement within the payer and provider healthcare markets, resulting in a professional services revenue increase of over 500%, and an increase in client satisfaction scores for clients receiving professional services vs. clients not receiving professional services.


Director, Clinical Content (Digital)

Cynthia is the Director of Clinical Content (Digital) for StayWell. From 2000 to 2007, she was the Director of Product Content for HealthInk, Medimedia. Ms. Godsey has a Master Degree in Advance Practice Nursing and in Health Education. She also has a Master’s certificate in Clinical Informatics. In addition to Cynthia’s work with StayWell, she has more than 20 years of experience as an APRN (advance practice registered nurse) in primary and specialty care clinics; eleven years as a director and planner for nonprofit organizations and multiple state, federal Public Health Programs; and five years' experience as an RN. She lived in Botswana Africa for two years and during the past eight years, she has worked with a Utah- based voluntary organization to plan and conduct sustainable health programs in Mexico, Peru, and Nepal.


Editorial Project Director

Dianna is the Editorial Project Director for digital patient education at StayWell. She oversees a team of writers, editors, and contractors who create new content and ensure the editorial quality of existing content. She is involved in all editorial aspects of digital content, from the style guide to the technical aspects of metadata, crucial for digital content delivery. She and her team troubleshoot client issues, assess content for readability and plain language, and work closely with clinicians on medical review of digital content. Dianna began her editorial career as a print journalist. She has been an editor and reporter for newspapers in California, Kansas, Georgia, and Pennsylvania, including the Philadelphia Inquirer. Dianna has a Bachelor of Arts in English Literature from the University of Missouri-Kansas City and a Master of Arts with an emphasis in science writing from the University of Missouri-Columbia School of Journalism.


Editorial Director, Print Editorial Services

Melissa has served as an editor for consumer health publications and websites for over 15 years, helping StayWell and its clients distill clinical information for a broader consumer audience. She also consults with health plans and other health organizations on how they can meet NCQA standards involving health education and wide-scale communications or improve their HEDIS scores. Her NCQA expertise and involvement in medical review for the organization also helps guide StayWell business practices and policies regarding content development. In Melissa's role as Editorial Director, she works to improve internal business processes. In addition, she is part of the team who develops and implements necessary staff training and advises staff on best practices for clients. Melissa has a Bachelor of Science in Journalism from Southern Illinois University. She holds a Master’s in Teaching from National Louis University, and is seeking her certification as a family therapist with a focus on substance abuse.


Coordinator, Clinical Content (Digital)

Renee has been a Registered Nurse since 1984, specializing in oncology, hospice and palliative care, triage nursing, ambulatory care, healthcare quality, and medical writing. She holds an Associate of Science and a Bachelor of Science Degree in Nursing from Boise State University and a Master of Science Degree in Nursing and Health Leadership from Gonzaga University. Renee serves as a Board Member for the Idaho State Board of Nursing. She currently works as a clinical content coordinator at StayWell.

Reviewed and Approved by the Quality Oversight Committee: October 2018

Revised: October 2018

Date Last Reviewed: 11/30/2017

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